The primary goal of the campaign is to attract new visitors to the senior center in an effort to benefit seniors’ mental health. Seniors in need of attention for
mental health who visit the Senior Center can receive support from the Senior Center and be directed to other social services when warranted. Seniors and
caregivers will be directed to the Senior Center through messaging that positions the senior center as a place with opportunities for socialization, physical activity, and community-building. Messaging will not explicitly point to mental health support, but rather promote wellbeing and overall health as a fun, beneficial, and normal part of life for seniors in the community. By drawing attention to the variety of opportunities and benefits of the senior center, new
visitors will indirectly be benefiting their mental health without fear of stigma or strong language that has been shown to push them away.
UniverCity Year Contact Info: UniverCityAlliance@wisc.edu