Explore Sisters: Strategic Plan

This product is designed for Explore Sisters as a client of the University of Oregon’s Nonprofit Management Consultancy capstone course in Spring of 2023 in partnership with the University of Oregon’s Sustainable Cities Year Program. A team of four graduate students consulted for ten weeks by interviewing similar destination management organizations (DMO), facilitating a board visioning workshop, conducting literature reviews and analyzing relevant data to provide customized recommendations and resources to best develop and sustain the organization. Explore Sisters was established in 2022 to promote local tourism and recreation opportunities in Sisters. With its recent inception, building a solid foundation to promote long-term sustainability will be key to the organization’s success. This document contains three strategic goals and subsequent action steps for Explore Sisters to consider when presenting their strategic plan to the city. Given its recent establishment, the steps provided are scaled to the capacity that Explore Sisters currently possesses.