Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak
Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San
Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services Department.
The sponsorship and marketing goals for the inaugural run held Oct 1, 2016, were intentionally set low
as it was a first-year event. Students will review what was done and create a new or revised plan, incorporating
everything from establishing sponsorship levels to promotion, execution and evaluation.
Read the final student report delivered to the local gov/community partner.
Democracy in Action Contact Info
University Faculty Contact
Vassilis Dalakas
Marketing
vdalakas@csusm.edu
Local Government / Community Contact
Holly Malan
Community Services Manager
hmalan@san-marcos.net