MBA Marketing Management students will conduct marketing research with the City of Big Lake.
The City of Big Lake developed plans for a transit-oriented development at the Northstar Commuter Rail Line stop in Big Lake, with the goal of supporting an office park, businesses, and apartment buildings. However, it is not growing as they hoped it would. Currently, there are apartment buildings but no businesses. They are interested in a market study of this area and recommendations about how to attract development to this area, particularly considering the limited number of trains serving this stop on weekdays and the lack of service on weekends. The City would like to examine whether the original vision for this area is feasible in terms of market demand, and if not, what the market could support in this area.
The City of Big Lake also developed the Big Lake Marketplace in 2004, envisioned as a commercial and industrial area. However, the area is not as attractive to developers as they had hoped. Students will analyze this situation and create a marketing plan for the Big Lake Marketplace.
Read the final student report delivered to the local gov/community partner.
Sustainable Communities Partnership Contact Info
University Faculty Contact
Avinash Malshe
Management
AMALSHE@stthomas.edu
6519624287
Local Government / Community Contact
Michael Healy
City Planner
mhealy@biglakemn.org