Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Contact
Rachel Young
Journalism and Mass Communication
Local Government / Community Contact