Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, etc.
Read the final student report delivered to the local gov/community partner.
Sustainable Communities Collaborative Contact Info
University Faculty Contact
Karen Winterich
Business
Professor
kpw2@psu.edu
814-863-4483
Local Government / Community Contact