Discipline: Communication

Placemaking and Homelessness in the City of Lemon Grove

In collaboration with the Sage Project at San Diego State University and the City of Lemon Grove, this report details the methods and findings of the Spring 2017 course, Communication 462. Qualitative data were collected using ethnographic techniques, including in-person interviews with Lemon Grove residents, to examine placemaking and homelessness in Lemon Grove. An ethnographic […]

Improving Street Sign and Stop Sign Data in Lemon Grove

The Geography Department at San Diego State University, in collaboration with the Sage Project and the City of Lemon Grove, produced an inventory of stop sign and street identification sign locations within the city limits of Lemon Grove. Two teams collected stop sign coordinates with ESRI’s Collector for ArcMap and street sign coordinates with Google’s […]

Creating Community Identity (Branding and Marketing Plan)

This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is […]

Minto-Brown Island Park Citizen Communications Strategy

The city collaborated with students from the University of Oregon’s Strategic Communication program to develop a communication plan to address a variety of concerns. The city specifically wanted students to create a plan to help citizens acknowledge the value of Minto-Brown Island Park, and by extension other city-operated parks; to promote personal responsibility by park […]

UNO Project 2

Strategy development and asset mapping for neighborhood organization Read the final student report delivered to the local gov/community partner. University of Nebraska Omaha Contact Info University Faculty Contact Local Government / Community Contact […]

Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program

Springfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan […]

Strategic Public Relations Plan: Springfield Public Library

Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]

Redmond Water Utilities Strategic Communication Plan: Creating Enviormentally Conscious K-12 Students

Redmond Wastewater Division (RWD) partnered with a University of Oregon (UO) School of Journalism and Communications public relations course, J453: Strategic Planning and Cases for Public Relations, to increase awareness and educate Redmond elementary, middle, and high school students about water conservation and contamination. In order to prevent the growth of a severe water conservation […]

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