Creating Community Identity (Branding and Marketing Plan)

This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is […]

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Minto-Brown Island Park Citizen Communications Strategy

The city collaborated with students from the University of Oregon’s Strategic Communication program to develop a communication plan to address a variety of concerns. The city specifically wanted students to create a plan to help citizens acknowledge the value of Minto-Brown Island Park, and by extension other city-operated parks; to promote personal responsibility by park […]

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Strategic Public Relations Plan: Springfield Public Library

Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]

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Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program

Springfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan […]

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Redmond Water Utilities Strategic Communication Plan: Creating Enviormentally Conscious K-12 Students

Redmond Wastewater Division (RWD) partnered with a University of Oregon (UO) School of Journalism and Communications public relations course, J453: Strategic Planning and Cases for Public Relations, to increase awareness and educate Redmond elementary, middle, and high school students about water conservation and contamination. In order to prevent the growth of a severe water conservation […]

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San Diego State University

The Sage Project Website | sage.sdsu.edu Facebook | @SDSUSageProject Instagram | @thesageprojectsdsu LinkedIn | The Sage ProjectNewsletter | Subscribe Here The Sage Project is a program within the Center for Regional Sustainability at San Diego State University with a simple goal: tackling sustainability goals through community-based projects. Thousands of university students are eager to use their knowledge, skills, and creativity […]

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