Undergraduate students created three strategic communication plans for the City of Iowa City. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Rachel Young Journalism and Mass Communication Local Government / Community Contact […]
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Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health […]
Read More… from Bicycles & Pedestrians and Pedestrian Marketing Plan
Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter’s fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter’s past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor […]
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Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University […]
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Meghann […]
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact […]
Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention. Read the final student […]
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Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Rachel Young Journalism and Mass Communication Local […]
Graduate students in a communications campaigns course partnered with several different organizations across the Siouxland region to complete six different communication campaigns about different attractions and assets in the Siouxland region. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Amy Jo Reimer-Myers […]
Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Meghann Foster Journalism and Mass Communication Local Government / Community Contact […]
Read More… from Mason City Public Transit Ridership Campaign