In the fall of 2012, LTD engaged a team of 10 public relations students from the University of Oregon to conduct research to determine why there was such strong opposition to the proposed BRT expansion project along West 11th Avenue in Eugene, and how LTD’s communication strategies and techniques could be improved. Read the final […]
Read More… from Lane Transit District West 11th Expansion Communication Assessment
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]
Read More… from Promoting Employment Opportunities with the Metropolitan Council
College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]
Read More… from Promoting Employment Opportunities with the Metropolitan Council
After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, […]
Read More… from Marketing Proposals for Green County Development Corporation
University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]
Read More… from Concepts and Tools for Data Analysis and Visualization
This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]
Read More… from Rogue Valley Transportation District Public Relations Plan
This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and […]
Read More… from Strategic Public Relations Plan: Willamalance Center for Sports and Recreation
The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection […]
Read More… from Redmond Professional Business Medical District Initiative
The Newberry Country Trail is a newly established tourist attraction in Central Oregon. The trail begins and ends in La Pine, Oregon, and is 153 miles long. Because the trail has not officially been introduced to the public, potential visitors are unaware of all it has to offer. The City of La Pine hopes to […]
Read More… from Newberry Country Trail Strategic Public Relations