During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project […]
Discipline: Marketing
Integration of Local Food Systems in National City, CA
In this report, we review successful sustainable agricultural practices and describe the process of developing a local food system. Furthermore, we characterize the current food system in National City and make recommendations to incorporate more sustainable methods into the already existing model. Recommendations include potential approaches to incorporating urban agriculture into National City parks, a […]
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Recycling Marketing Plan For Foxdale Village
This project will expand on a past SCC project in spring 2015 that evaluated Foxdale’s recycling program. Students will identify ways to motivate residents to recycle and how to increase interest in sustainability as a community and as individuals Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]
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Enchanting Alton: Marketing Strategies for Attracting Growth
The purpose of this report is to gather data about the strengths, weaknesses, opportunities, and threats to commercial and residential growth in Alton, Illinois and to make informed recommendations for marketing the City of Alton. Read the final student report delivered to the local gov/community partner. SIUE Successful Communities Collaborative Contact Info University Faculty Contact […]
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Marketing Awareness of City Values
The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]
Centre Region Curbside Compost Program
The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include […]
Recycling Marketing Plan For State College Borough
The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]
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Re-Branding For Mobius Recycling Program
Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
Wind And Solar Power Battery Marketing At Music Festivals
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
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Minneapolis Campus Bicycle Master Plan
Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]