Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations’ activities and messaging to the Sioux City public. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy […]
Discipline: Marketing Institute
Maquoketa Branding and Marketing
Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / Community Contact […]
Branding of Muscatine
Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Marketing & Branding
Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / Community Contact […]
Dubuque – Advertising Campaign to Promote Outdoor Recreation
Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area’s growing trail infrastructure… Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable […]
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