This project will expand on a past SCC project in spring 2015 that evaluated Foxdale’s recycling program. Students will identify ways to motivate residents to recycle and how to increase interest in sustainability as a community and as individuals Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]
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The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]
The purpose of this report is to gather data about the strengths, weaknesses, opportunities, and threats to commercial and residential growth in Alton, Illinois and to make informed recommendations for marketing the City of Alton. Read the final student report delivered to the local gov/community partner. SIUE Successful Communities Collaborative Contact Info University Faculty Contact […]
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The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include […]
The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]
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Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
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Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]
Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]
Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, […]