Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community. Read the final student report delivered to the local […]
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Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way. Read the final […]
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Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services […]
Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands. Read the final student report delivered to the local gov/community partner. Iowa Initiative […]
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State College Borough is home to about 30 fraternity houses off campus. In an effort to reduce its carbon footprint, the borough would like to increase recycling and energy conservation behaviors among multi-residential housing occupants and in particular in fraternities in the borough. Students in BA 442 are to determine effective messaging based on research […]
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Penn State seeks to increase the recycling rate in East Halls. Students will assist by identifying barriers to recycling through various research methods such as observations, interviews, and surveys. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Business Professor kpw2@psu.edu 814-863-4483 Local […]
Penn State’s Wind Energy Teams compete in the national Wind Competitions annually. As part of their competing proposals, teams also have to submit a marketing plan for their solutions. Students in BA 442 assist in devising a marketing campaign for PSU teams. Read the final student report delivered to the local gov/community partner. Sustainable Communities […]
Penn State is seeking a plan that includes appropriate, ongoing messaging and tactics with the goal to affect behavior change among students to regularly reuse the cup and to be aware of and encourage sustainable behaviors that reduce overall waste. The plan should also include associated events for cup distribution that student interns can facilitate. […]
Many residents of the City of Big Lake commute to the Twin Cities suburbs, Minneapolis, or Saint Paul for work each day. The City would like to take a more active role in facilitating the creation of ridesharing options to help residents save money, reduce wear and tear on roads, and reduce air pollution. Students […]
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Juda School, located in a small town with a population of 357 in southcentral Wisconsin, teaches grades Pre-K through 12th grade (Figure 1A & 1B). In recent years, it has made great strides in developing a more sustainable school by upgrading to efficient fixtures and installing 36 rooftop solar panels. Juda School has requested students […]
Read More… from Procuring a Solar Energy System for Juda School