Discipline: Marketing

Branding Mason City’s North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Read the final student report delivered to the local gov/community partner. Iowa […]

Increasing Resident Engagement with Media

Develop digital marketing strategies for Monona transit and community media. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Katie Krueger Marketing Lecturer katie.krueger@wisc.edu (608) 890-1060 Local Government / Community Contact Will Nimmow Community Media Community Media Director 608-216-7431 […]

Transit Surveys

Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. […]

Website and Social Media Analytics

Community members of all ages and backgrounds increasingly use digital platforms as a way to connect to each other and the issues they care about. As the city’s primary digital portal, the city’s website serves as an information hub to residents and is often the first experience a resident or visitor has with the City […]

Compost Program Marketing For The State College Borough

Building on past research from an SCC project in spring 2015, students will create a marketing plan to increase the sale of borough compost to residents and businesses. The plan will include possible channels for sales and marketing materials. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]

Active Transportation Summer Outreach Project

Student Maria Castillo received a Wisconsin Open Education Community Fellowship from the Morgridge Center for Public Service to survey the active transportation preferences of Monona residents. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Carolina Sarmiento Open Education Community […]

Procuring a Solar Energy System for Juda School

Juda School, located in a small town with a population of 357 in southcentral Wisconsin, teaches grades Pre-K through 12th grade (Figure 1A & 1B). In recent years, it has made great strides in developing a more sustainable school by upgrading to efficient fixtures and installing 36 rooftop solar panels. Juda School has requested students […]

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