Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the benefit of the entire community.†Mason City is one of about 50 communities […]
Read More… from Main Street Mason City Strategic Communications Campaign
Using graphic designs from students in the School of Art & Art History, UI student Kaisha Billings built a community-based mobile app on behalf of the City of Mason City and Visit Mason City that connects residents and visitors to the local activities and resources. Visit Mason City and the City of Mason City teamed […]
As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning developed a plan for Mason City’s North End Neighborhood. Building upon last year’s efforts to update the Mason City Comprehensive Plan and create the community’s first Sustainability Plan, students focused planning efforts in a targeted […]
Graduate students in the College of Public Health developed a public health campaign for the Mason City’s North End neighborhood to combat negative perceptions in order to improve residents’ health and well-being. This campaign seeks to improve perceptions of Mason City’s North End neighborhood. Negative stigmas attached to the neighborhood, often considered run-down or dangerous, […]
Read More… from Mason City North End Neighborhood Public Health Campaign
As part of their Senior Design Capstone course, Civil & Environmental Engineering students created the design for three access points to the Winnebago River in Mason City, creating opportunities for new and enhanced recreation use of the river. The goal of the Mason City Waterways Access and Development project was to help safe and useful […]
As part of their Senior Design Capstone course, Civil & Environmental Engineering students created complete street designs for Pennsylvania Avenue in Mason City. The City of Mason City has demonstrated a commitment to multi-modal transportation methods by establishing numerous bicycle routes throughout the city; a complete street design of Pennsylvania Avenue builds on the existing […]
Read More… from Pennsylvania Ave Complete Streets Design Alternatives
MFA student Ali Hval designed murals with “prairie style” themes for two downtown Mason City locations as part of the community’s “Building Our Brand” campaign. Ali also painted the mural designed for the Brick Furniture building. […]
Read More… from “Building Our Brand” Downtown Murals – Brick Furniture Design & Installation
MFA student Ali Hval designed murals with “prairie style” themes for two downtown Mason City locations as part of the community’s “Building Our Brand” campaign. […]
Read More… from “Building Our Brand” Downtown Murals – City Center Building Design Proposal
Graduate students in the College of Public Health developed campaigns for the Mason City community that address issues related to the increasing proportion of older residents in the community. The public health campaigns were tailored to help Mason City residents better “age in place”, which can mean helping individuals stay in their own homes longer, […]
Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Elected officials, business leaders, and community advocates have recognized the essential role […]
Read More… from Branding Mason City’s North End Business District