Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Elected officials, business leaders, and community advocates have recognized the essential role […]
Read More… from Branding Mason City’s North End Business District
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Public interest in community and economic development in Mason City, Iowa (pop. 28,079) has been high in recent months as the […]
Students in the School of Art & Art History Graphic Design course designed a community-based mobile app for the City of Mason City. With the smart phones and tablets, the City of Mason City aims to provide a community portal to attractions, services, and resources that will serve both resident and visitors. A Mason-City focused […]
Read More… from Mason City Community Mobile App Graphic Design
As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning developed a sustainability plan for the City of Mason City. Mason City’s interest in producing a sustainability plan dates to 2012, at which time the City defined the mission of its Environmental Sustainability Advisory Commission […]
Read More… from Mason City Community Plan for Sustainability
In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites. Mason City’s community farmers market was recently displaced from a highly […]
As part of their Senior Design Capstone course, Civil & Environmental Engineering students provided a structural evaluation, feasibility study, and restoration alternative plans with cost estimates for a historic fire station in Mason City. Engine #2 Fire Station was built in Mason City in 1939 and was utilized by the Fire Department until 1972, at […]
Read More… from Mason City Historic Firehouse Resotration Engineering & Design
Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences. Building on research conducted by students from UI Tippie School of Business in the Fall 2016 […]
Read More… from Mason City Public Transit Ridership Campaign
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance […]
Read More… from Mason City Public Transit Study and Marketing Recommendations
In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, a student in the Geographical & Sustainability Studies: Senior Project Seminar class completed an independent project that evaluated two Mason City farmers market site locations based on mobility and accessibility indicators. […]
As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning will update Mason City’s 2006 Comprehensive Plan, with a thematic view towards environmental and social resiliency and a topical focus on aging in place. In 2006, the City of Mason City embarked on a wide-ranging […]
Read More… from Updating the 2006 Mason City Comprehensive Plan