Campaign Challenge To design a promotional campaign that increases the overall use of the City of La Mesa’s public transportation infrastructure. Budget The budget for this campaign was not defined, so there are three budget options: Low ($25,000), Mid ($30,000), and High ($35,000). Target Audience The primary target audience for this campaign are current La […]
Lead Local Gov / Community Partner Org Name: La Mesa
Advertising Research for Active Transportation in La Mesa (Part I)
Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
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