As one of the fastest growing airports in America, Appleton International Airport (ATW) is in a fantastic position to continue expanding and reaching new customers. But to fully grasp the possibilities of the future, ATW must aggressively pursue new forms of customer outreach and advertising. To do this they need to hone their social media […]
Read More… from Tracking traveler insight for the Appleton International Airport
Geography students learned about the sustainability features at the Appleton International Airport and created a video, infographics, social media templates, and photos that highlight the terminal’s skylights, solar panels, biofiltration basin, and the net-zero energy private terminal. Video link: https://mediaspace.wisc.edu/media/UCY+Appleton+Airport+Sustainability+Video/1_acn8z8t8 UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Two groups of students created marketing strategies and tools, including newly developed websites, draft social media posts, recorded radio advertisements, ready-to-print educational and informational pamphlets, interactive events calendars, and promotional videos. The purpose of these materials was to create a coordinated communications campaign promoting the variety of offerings at the center. There are two links […]
Read More… from Developing creative campaign materials for Mosquito Hill Nature Center
This project resulted in revised communications materials outlining the educational programs, outdoor recreation opportunities, and biodiversity efforts available at Mosquito Hill Nature Center. UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Read More… from Creating outreach materials for Mosquito Hill Nature Center
Three Wisconsin School of Business graduate students students created a sustainable business plan to draw more families to Mosquito Hill Nature Center, establish an easier online payment systems, develop new programming, and encourage visitors to participate in revenue-generating events. UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Read More… from Offering marketing insights for Mosquito Hill Nature Center
Outagamie County is currently in the process of updating their five-year hazard mitigation plan from 2017. In the past five years, both the flood risk and critical facilities in Outagamie County have changed. While the current hazard mitigation plan contains a lot of technical information regarding the hazards, critical facilities, and mitigation efforts from 2017 […]
Read More… from Disaster-proofing critical facilities of Outagamie County
Pillars in Appleton, Wisconsin has been working to address multiple faces of homelessness in the area since 2019. This issue has been exacerbated by an increase in rent prices and lack of available rental units for homeless and low-income individuals (Arnold et al., 2022). The effects of homelessness can create detrimental downstream impacts, increasing the […]
Outagamie County in Wisconsin has a pressing need for more diverse housing types due to the underproduction of housing and future population growth. NIMBYism (Not In My Backyard) is hindering the progress of new developments. NIMBYism is caused by various factors such as fear of change and distrust in new potential community members. YIMBYism (Yes […]
The following report outlines the process Team NIMBY took to create a toolkit that focused on combating the “Not In My Backyard” or NIMBY mindset. Specifically, our team focused on NIMBY’ism directed at affordable housing developments in Outagamie County. We wanted to educate city officials on both preventative and reactive measures that could be taken […]
Read More… from Embracing sustainable growth in Outagamie County: A toolkit for change
The cities of New London and Seymour within Outagamie County have outdated zoning codes that need to be updated. The goal of this deliverable is to provide the cities with recommendations for updated zoning codes that would create a more sustainable community. The main reason for this unsustainable zoning code is the “missing middle”, where […]