This report addressed Polk County’s needs for a standardized system of conducting and collecting community input on a variety of issues related to the rebranding effort. UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
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These design tools, including new logos, slogans, social media branding, and website ideas, supported Polk County’s goal of creating a community rebranding initiative. Design solutions from Team 1: https://uwmadison.box.com/s/ex7y00w46fxtuvug1sk25lznk7whw1uhDesign solutions from Team 2: https://uwmadison.box.com/s/507nw55nnhfw0y81mi9klb25u1b85sxoDesign solutions from Team 3: https://uwmadison.box.com/s/521qvwriaffpq3myh9fslgsipt8lm1ylDesign solutions from Team 4: https://uwmadison.app.box.com/file/1102911423063?s=hj47fcv6bocxnd14bynij49yd24xp7tv UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Read More… from Rebranding Polk County: Multimedia tools for diverse audiences
Graduate students completed a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to inform a community branding initiative. UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Read More… from Planning a Polk County community branding program via SWOT analysis
To ensure that the perspectives of community members are included in a rebranding initiative, graduate students created a roadmap for meaningfully incorporating community voices through outreach. UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
School of Journalism and Mass Communication students created strategic messaging tools, including a mission and vision statement, social media plans, external communication strategy, brand book, and logo, to help reflect a new identity for Polk County’s future Book 1: https://uwmadison.box.com/s/d5o4fb6s208g8v726j5g1c5tu8ljjcvrBook 2: https://uwmadison.app.box.com/file/1228838544870?s=4loebz05b0tdpfk74lnt928hvbdjxwzw UniverCity Year Contact Info: UniverCityAlliance@wisc.edu […]
Read More… from Creating campaign message materials to rebrand Polk County