The Tacoma Municipal Building, while a beautiful historic landmark, needs to create work spaces that complement the way individuals and departments work, engage, and collaborate. Money has been budgeted and a number of spaces have been allocated for innovation labs and breakout rooms throughout the building. A creative vision and design for each of these […]
Population Type: Government Employees
Marketing Awareness of City Values
The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]
Branding and Marketing for the City of New Albany
The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]
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Recommendations for Future Growth and Development of Parks and Recreation System
The City of New Albany is committed to a quality parks and recreation system that delivers high-quality parks, trails, recreation programs, facilities, and events for all residents, while contributing to the economic well-being of the City. Faculty and students conducted research to provide a guide for future growth and development of New Albany’s parks and […]
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Website and Social Media for the City of Charleston
The City of Charleston is interested in establishing an online presence through a website and social media channels, as well as a community calendar to serve as a single source of information for public events. Read the final student report delivered to the local gov/community partner. M Partner Contact Info Laura Martin M Partner Director […]
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Tacoma 2025 Baseline Data Collection
Tacoma 2025, the City’s strategic plan, is the visioning document to inform elected and staff decision-making. Out of the strategic planning process, a set of indicators were developed around our seven core values. In order to create specific goals, an implementation strategy, and viable targets, the City needs to collect, analyze, and report baseline data. […]
Municipal Revenue Sources
Individual students in this course each produced a capstone report for their master’s degree that was focused on Apache Junction’s current solid waste management system. Each chose different investigative approaches, such as surveying residents or comparing practices of peer cities. Based on their research methods, the students generated their own findings and recommendations. Among these […]
Marketing Proposals for Monticello School District
In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
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Downtown revitalization and redevelopment plan for Durand
This report was created by a team of graduate students in the Urban and Regional Planning master’sdegree program at University of Wisconsin–Madisonon behalf of the City of Durand, Wisconsin. The project came to life througha partnership with the UniverCity Alliance program, where students, faculty,and professionalstaffin the University of Wisconsin system collaborated with local officials on […]
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Marketing Proposals for Monticello School District
In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
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