The project will provide a complete and independent review of the existing configuration and operations of La Mesa Boulevard (Rd) between University Avenue and Jackson Dr. (Figure 1: Project Area). The review included individual analysis of the operations and functionality of the three roundabouts located at Memorial Dr., Rosehedge Dr., and Glen Street, as well […]
Read More… from La Mesa Roundabout / Complete Streets Project
La Mesa, “The Jewel of the Hills” the “American Hometown” has a wide variety of community destinations for its residents along with beautiful walkable neighborhoods. The challenge is to bring La Mesa’s Urban Trails mobility action plan into a visual reality that not only informs the user of basic navigation, but also connects the resident […]
As a part of the City of La Mesa’s Climate Action Plan, the City is aiming to divert 75% of waste from landfills by the year 2035. This goal is to be achieved with both residential and business involvement. Students in Communications 485 developed public relations proposals supporting zero waste and active transport to help […]
Read More… from Public Relations Proposals for Zero Waste and Public Transportation in La Mesa
Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Advertising Research for Active Transportation in La Mesa (Part II)
Zero Waste La Mesa is a program that focuses on creating a clearer and cleaner environment for their community. The program aims to reduce harmful emissions and support the city’s vision in creating a safer and healthier environment by diverting 75% of their waste from the landfill, at home composting, donation and recycling. To help […]
In this report, we review successful Zero Waste initiatives and describe the process of developing a local system with the goal of reducing landfilled waste disposal. Furthermore, we characterize the current waste system in the City of La Mesa and make recommendations to incorporate transparency about organic composting into the already existing model. Recommendations include […]
This report features work completed in collaboration with the Sage Project at San Diego State University and the City of La Mesa, focusing on the implementation of a new “zero-waste” curriculum for the La Mesa-Spring Valley School District, while also providing a Composting Action Plan that outlines a pathway to successfully starting a composting program […]
The City has received a grant from SANDAG under the Smart Growth Incentive Program to evaluate the feasibility of a mixed-use (residential/commercial) Transit Oriented Development at the Spring Street Transit Station site which would reduce the need for auto trips and associated carbon footprint. One key element of the project is the re-engineering of High […]
Read More… from Spring Street Station-High Street Crossing Project
Campaign Challenge To design a promotional campaign that increases the overall use of the City of La Mesa’s public transportation infrastructure. Budget The budget for this campaign was not defined, so there are three budget options: Low ($25,000), Mid ($30,000), and High ($35,000). Target Audience The primary target audience for this campaign are current La […]
Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Advertising Research for Active Transportation in La Mesa (Part I)