Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Advertising Research for Active Transportation in La Mesa (Part II)
Campaign Challenge To design a promotional campaign that increases the overall use of the City of La Mesa’s public transportation infrastructure. Budget The budget for this campaign was not defined, so there are three budget options: Low ($25,000), Mid ($30,000), and High ($35,000). Target Audience The primary target audience for this campaign are current La […]
Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Advertising Research for Active Transportation in La Mesa (Part I)
In this report, we review successful Zero Waste initiatives and describe the process of developing a local system with the goal of reducing landfilled waste disposal. Furthermore, we characterize the current waste system in the City of La Mesa and make recommendations to incorporate transparency about organic composting into the already existing model. Recommendations include […]
Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Chris McCampbell Art Local Government / Community Contact City of Lemon Grove […]
In order to make access to public transportation safer and more convenient, a gateway bridge above Interstate-8 solely for the use of bicyclists and pedestrians is proposed. This new connection is required to provide pedestrians with a safe mode of travel to the nearest trolley station while simultaneously ensuring a sustainable design for future maintenance. […]
Read More… from 70th Street Trolley Station Pedestrian Bridge – Atlas Civil Engineering
FTN Engineering has been hired by the City of La Mesa to design a pedestrian bridge with the goal of creating a safe and efficient route for residents of La Mesa to access the 70th Street Trolley Station. FTN was hired on the basis of years of collective experience and personal familiarity of working within […]
Read More… from 70th Street Trolley Station Pedestrian Bridge – FTN Engineering
Zero Waste La Mesa is a program that focuses on creating a clearer and cleaner environment for their community. The program aims to reduce harmful emissions and support the city’s vision in creating a safer and healthier environment by diverting 75% of their waste from the landfill, at home composting, donation and recycling. To help […]