Black Women’s Resilience Project supported by Jewish Family Services: Sustainable Business Consulting Report

Khea Pollard, CEO of Cafe X: as well as the creative mastermind for the Black Women’s Resilience Project has dedicated her career to supporting and advocating for communities of color in her residing city of San Diego. Cafe X serves as a hub and according to Khea: “It’s more than just coffee, it’s a movement to promote healing and communal wealth-building for communities of color inside a sacred space through activism and artivism, in a natural and respectful way, one cup at a time” (Pollard- LinkedIn). Her priority is speaking up for those who need help by any means necessary. Her current endeavor is working side by side with the Jewish Family Services of San Diego, in order to execute the Black Women’s Resilience Project. This project’s purpose is to gain enough recognition and financial funding in order to support 35 African American women with $1000 a month in supplemental income for 18 months. This project is set to launch sometime between June 19th- the end of summer 2024. With the help of San Diego State University’s Sustainable Marketing Class Consulting team, the Black Women’s Resilience Project team was hoping to gain some extra guidance through this launch. Additional help consisted of creating a Narrative Change Toolkit in order to fill the gap of social awareness regarding this project. Gaining social awareness, and allowing the public to learn more about the Black Women’s Resilience Project. The main task throughout this consultation is to create a toolkit of recommendations that the Black Women’s Resilience Project team can choose from to implement. The goal is to create public acknowledgment throughout the community, and spread the word that projects like these are available and accessible to the individuals who need them. With extensive research, our team has come up with a 4 recommendations for this team to potentially implement on their own timeline. A central hub of information regarding the Black Women’s Resilience Project is key for individuals to understand the application process, who is eligible, and other forms of assistance that may be of service to them. This narrative change toolkit will consist of: 1. A mock website to serve as a central information hub; 2. A mock flyer with QR codes in order to provide direct access to information; 3. A list of affiliated groups that may serve as a secondary source of spreading awareness of this project, such as school clubs or city programs; 4. A mock Instagram account with an example post in order to leave a footprint that will deem easy access for the younger generation.