The SDSU Sage Project working with the City of Lemon Grove is interested in developing a brand system for the Greening a New Renewable City program for the City of Lemon Grove. This program embodies Lemon Grove’s ideals within its Climate Action Plan, helps establish the sense of community, and promotes civic engagement to prevent climate change. This mission is to also spread awareness that Lemon Grove is now designated as a Tree City USA, and to involve the community with related events. The target audience includes a wide group, consisting of youth, families, businesses and community members within the Lemon Grove district. Five designers in San Diego State University’s Design Studio course worked on different original solutions for this design brief. A name for the program was not set, so some designs have different name approaches that best fit their design. A cohesive and harmonious brand system was uniquely created to reflect desired outcomes. Each solution system displays a set of example deliverables to communicate the different aspects and reach of the program.