Branding and Marketing for City of Lexington

Metrics

Community Size
23,780
Years
2019/2020
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

In an effort to promote its history and opportunities for tourism and economic development, the City of Lexington would like to enhance its branding and marketing efforts. Lexington has a rich Blues and music history, and features many historic houses and landmarks.

Read the final student report delivered to the local gov/community partner.

M Partner Contact Info
Laura Martin
M Partner Director and Associate Director of the McLean Institute
lemartin@olemiss.edu
662-915-2078

University Faculty Contact
Laura Martin
McLean Institute for Public Service and Community Engagement

Local Government / Community Contact
Robin McCrory
Office of the Mayor
Mayor of Lexington
lexmsone@yahoo.com
662-834-1261

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