Over the course of 10 weeks, students in Public Relations Campaigns (J454)
at the University of Oregon collaborated with City of Redmond officials and staff
to identify goals, objectives, target audiences, strategies, and tactics that would
help to increase civic engagement among the residents of Redmond.
The ultimate goal of the project was to create community engagement between
the public and city hall. In hopes of reaching this goal, students identified the
target audience as citizens between the ages of 25 and 45 and developed two
objectives:
• Increase awareness of city events among the target audience
• Create civic engagement online among the target audience
Read the final student report delivered to the local gov/community partner.
Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395
University Faculty Contact
Wendy Ames Dionisio
Journalism
Local Government / Community Contact
Keith Witcosky
City Manager