The City of Portage, Columbia County, Wisconsin, United States, is a magnet for attracting employees and businesses. The thriving business sector is establishing the Northside Business Park near I-90 towards the northern part of the city. Which leads to the question, “What businesses are realistic to populate the park?”
Market Analysis for the Northside facilitates the recruitment of suitable tenants. Assessing the current trends, forecast for the upcoming years and ompetitions pave the way for reaching a decision. The primary components of this project include a demographic study, transportation analysis, and business mix to understand the dynamics of various commercial sectors and sub-sectors in the City of Portage. Data suggests that Portage has an excellent labor pool and a substantial population commute to work in Portage. Manufacturing and trade are the current most employed sectors and have the most significant number of establishments. Retail leakage services are potential options for development. Gaps in restaurants, personal care services, bed and breakfast, and hotel accommodations, among many others, would be suitable.
The report guides development by documenting the current situation, future demand, recommendations, and possibilities. The development possibilities are open and unlikely to be restricted by the report. Stakeholders can use the Market Analysis data in this report to identify new businesses. Some possible developmental options are food and beverages stores, retail services like convenience stores, clothing retail, and grocers. Restaurants and hotels can be the
top considerations for development.
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