Creating campaign message materials to rebrand Polk County

Doug McLeod

Metrics

Community Size
Years
Course Title
Creative Campaign Messages
Course Letter Acronym
Journ
Course Number
445
Project Lead Faculty
Doug McLeod

School of Journalism and Mass Communication students created strategic messaging tools, including a mission and vision statement, social media plans, external communication strategy, brand book, and logo, to help reflect a new identity for Polk County’s future

Book 1: https://uwmadison.box.com/s/d5o4fb6s208g8v726j5g1c5tu8ljjcvr
Book 2: https://uwmadison.app.box.com/file/1228838544870?s=4loebz05b0tdpfk74lnt928hvbdjxwzw

UniverCity Year Contact Info: UniverCityAlliance@wisc.edu

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