City Brand Strategy and Brief and Visuals: A Brand Brief that meets
the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand strategy and brief can be played out.
Read the final student report delivered to the local gov/community partner.
Smart Communities Initiative Contact Info
University Faculty Contact
Deborah Shmerler
Graphic Design
Local Government / Community Contact
Corey Divel
Planner