Dorris Ranch: Business Planning and Strategy Project

Metrics

Community Size
35,000
Years
2011/2012
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

The Dorris Ranch Business Planning and Strategy Project was created to assess the current situation of the park, identify areas of opportunity, and develop a strategy that would improve the park’s awareness, usage and long term revenue. Students were tasked to research and recommend new events and programs, as well as improvements involving marketing, signage, existing programs and events, and visitor experience that would improve the overall goals and well-being of Dorris Ranch. The project was designed to be scalable and address the most important concerns first to ensure the Dorris Ranch’s long-term success.

Read the final student report delivered to the local gov/community partner.

Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395

University Faculty Contact
Elizabeth Hjelm
Business Administration

bhjelm@uoregon.edu

Local Government / Community Contact
Jason Genck

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