The purpose of this project is to study the feasibility of attracting additional lodging within Snohomish city limits. The city is currently only served by one hotel and approximately 20-25 short-term rentals. Tourism is generally considered to be an important part of the Snohomish economy, and lodging taxes allow the City to fund projects or events that draw visitors to Snohomish. However, limited lodging undermines the positive feedback loop that the lodging tax is intended to create: lodging stays fund tourism promotion, leading to more lodging stays. This feasibility study should seek to understand the market demand for lodging within Snohomish city limits. Could the city support another hotel? Would it compete with the Snohomish Inn or have its own niche? Where is the optimal location? What about alternative lodging types? If the City should pursue additional lodging, how should it market itself?