Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Contact
David Collins
Marketing
Local Government / Community Contact