Casa de Salud Youth Center sought to be branded to appeal to a wider audience and increase its awareness and attendance. The new brand would not only increase out-reach to community members, getting volunteers involved, resulting in an increase in donations to fund more field trips, programs, and equipment for the kids. The branding concept utilizes the popularity of super heroes and comic books to appeal to a wide range of ages. The brand concept is that the center is a meeting place where any adventure can occur
Read the final student report delivered to the local gov/community partner.
The Sage Project Contact Info
Kristofer Patron
Program Administrator
kpatron@sdsu.edu
(619) 594-0103
University Faculty Contact
Art
Local Government / Community Contact
National City