Rogue Valley Transportation District Public Relations Plan

Metrics

Community Size
35,000
Years
2013/2014
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

This report is the result of three terms of work by students in the University
of Oregon’s School of Journalism and Communication. During fall term 2013,
students in Strategic Communications Research (J495) conducted primary
and secondary research to learn more about issues related to Rogue Valley
Transportation District. In winter term 2014, students in Strategic Planning
and Cases (J453) used the research conducted in J495 to identify strategic
communications issues. In spring term 2014, Public Relations Campaigns
(J454) students developed a public relations campaign designed to assist RVTD
in addressing identified communications issues.

Read the final student report delivered to the local gov/community partner.

Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395

University Faculty Contact
Margy Parker
Journalism

mparker3@uoregon.edu

Local Government / Community Contact
Paige Townsend

Senior Planner

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