Selna Mongini STEAM Park: Visual Communication Opportunities, Strategies, & Design Elements

The Town of Clarkdale is a historic mining community in the Verde Valley, a region in central Arizona. As the region and state are facing challenges around water quantity and quality, municipalities, nongovernmental organizations, and other critical stakeholders are collaborating to develop short- and long-term solutions. To advance these efforts, the Town of Clarkdale is interested in leveraging the revitalization of a neighborhood park, Selna Mongini Park, to incorporate visual communication elements that emphasize science, technology, engineering, arts, and mathematics (STEAM) with a focus on water in the region. Technical communication students worked with the Town to explore strategies, opportunities, and best practices for visually communicating STEAM concepts focused around water to youth and adult audiences in an outdoor park setting, then design and propose visual communication elements with an emphasis on awareness-building and inspiring action.