Strategic Communications to Promote Transit Lines to College Students

Metrics

Community Size
9,878
Years
2017/2018
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Partnership Contact Info

University Faculty Contact
Craig Bryan
Communication and Journalism

Local Government / Community Contact
Kelly Morrell

Commuter Programs Specialist
kelly.morrell@metrotransit.org
612-349-7563

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