Strategic Public Relations Plan: Willamalance Center for Sports and Recreation

Metrics

Community Size
35,000
Years
2011/2012
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan,
research analysis, and implementation materials. Students assessed the key
challenges and opportunities and performed a SWOT analysis of Willamalane
Center’s strengths, weaknesses, opportunities, and threats. For the two target
audiences (regular renters and potential renters), the public relations plan
outlines the key messages, objectives, strategies, tactics, and evaluations. The
research report analyses results from an online survey and individual in-depth
interviews.

Read the final student report delivered to the local gov/community partner.

Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395

University Faculty Contact
Kelly Hoell
Planning, Public Policy and Management

Local Government / Community Contact

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