Tracking traveler insight for the Appleton International Airport

Paige LaPoint and Greg Harrington

Metrics

Community Size
Years
Course Title
Applied Leadership Competencies in Engineering
Course Letter Acronym
INTEREGR
Course Number
303
Project Lead Faculty
Paige LaPoint and Greg Harrington

As one of the fastest growing airports in America, Appleton International Airport (ATW) is in a fantastic position to continue expanding and reaching new customers. But to fully grasp the possibilities of the future, ATW must aggressively pursue new forms of customer outreach and advertising. To do this they need to hone their social media pages, specifically their Instagram, garner flier preferences more efficiently, and market for interaction in this new age of
digital promotions.

UniverCity Year Contact Info: UniverCityAlliance@wisc.edu

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