The Strategic Planning and Cases course (J 453) at the University of Oregon worked with the City of Salem to develop outreach campaigns to address the City’s volunteerism and community engagement needs. Although each student team developed a campaign plan that focused on a distinct target audience, all teams had two common goals: 1) Improve and generate a stronger volunteer base through social media and 2) Increase outreach accessibility for all ages and backgrounds, which could then lead to increased volunteer rates and community engagement.
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Volunteerism & Civic Engagement – The Next Wave
Metrics
- University University of Oregon
- Sustainable Development Goals 03 Good Health and Well-Being, 08 Decent Work and Economic Growth, 11 Sustainable Cities and Communities, 13 Climate Action
- University Department Journalism and Mass Communication
- Lead Local Gov / Community Partner Org Name City of Salem