Students will apply the contemporary applications and techniques of the public relations
profession to create a comprehensive communications plan for an actual client. Grounded in the
fundamentals of relationship management and the theoretical foundations of the profession, the
course serves as a practicum for students who are interested in public relations as a career.
Students will be responsible for working directly with the client, conducting and analyzing
pertinent research, and creating a fully actionable plan and a framework for executing the plan
and evaluating its success. In addition to extensive contact hours with client representatives, the
course employs multiple instructional methods in the classroom including lecture, group
discussion and oral presentations with an associated critical discussion.
Read the final student report delivered to the local gov/community partner.
Students Connected: Fieldwork for the Future Contact Info
University Faculty Contact
Kim Cavanagh
Communication Studies
Assistant Professor
kcavanagh@uscb.edu
843-208-8347
Local Government / Community Contact
Ginger Allen