Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
School Size: 000
Ghg Inventory Of Penn State Commuters
Students will develop a method to calculate the greenhouse gas emissions of Penn State student and staff commuters. The project will utilize Penn State specific data such as CATA miles and population changes at University Park. The method will be replicable to Commonwealth Campuses. Read the final student report delivered to the local gov/community partner. […]
Student Sustainability Attitudes, Values, And Behaviors
Students will design, conduct, and analyze a survey that will aid in understanding undergraduates students’ knowledge, concern, and behaviors related to the environment. The survey will be distributed to roughly 10,000 students and provide correlations between various demographic information and environmental awareness, perceptions, and actions. Read the final student report delivered to the local gov/community […]
Read More… from Student Sustainability Attitudes, Values, And Behaviors
Business Recruitment: A Millennial Perspective
Students will conduct focus groups to report on what amenities/retail destinations are missing in Tacoma. Report should include qualitative and quantitative data that is used to recommend amenities/retail options that would be beneficial to a college student body, surrounding educational institutions and working young adults who live in Tacoma. This project should focus on suggesting […]
Read More… from Business Recruitment: A Millennial Perspective
Wind And Solar Power Battery Marketing At Music Festivals
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
Read More… from Wind And Solar Power Battery Marketing At Music Festivals
Pr Plan For Online Farmers’ Market
Students will create a plan to increase awareness and support of the Friends and Farmers Cooperative. The plan will target University faculty and staff, students, and the general community and determine the best channels to reach these audiences. It will utilize storytelling as a major marketing strategy and define how the campaign can be measured […]
Pr Plan For Sustainable Food Systems Program
Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
Read More… from Pr Plan For Sustainable Food Systems Program
Cng Vehicle Wrap
Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]
Graphic Design For Centred Outdoors Summer Challenge
Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan Russell Communications Associate Professor […]
Read More… from Graphic Design For Centred Outdoors Summer Challenge
Employee Engagement For Sustainability
Students will benchmark MiniTab against other businesses in regards to employee engagement. Specifically, the project will focus on sustainability and corporate recycling. The resulting product will be a set of recommendations that will help MiniTab improve employee engagement and competitiveness. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]