Students will determine the content needed and design for a video that will play in a continuous loop to help create a welcoming environment at Penn State’s newly designed employee onboarding center. Students will determine the content needed and propose the design for a video that will play on a continuous loop in the center. […]
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Re-Branding For Mobius Recycling Program
Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
Ghg Inventory Of Penn State Commuters
Students will develop a method to calculate the greenhouse gas emissions of Penn State student and staff commuters. The project will utilize Penn State specific data such as CATA miles and population changes at University Park. The method will be replicable to Commonwealth Campuses. Read the final student report delivered to the local gov/community partner. […]
Business Recruitment: A Millennial Perspective
Students will conduct focus groups to report on what amenities/retail destinations are missing in Tacoma. Report should include qualitative and quantitative data that is used to recommend amenities/retail options that would be beneficial to a college student body, surrounding educational institutions and working young adults who live in Tacoma. This project should focus on suggesting […]
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Wind And Solar Power Battery Marketing At Music Festivals
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
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Pr Plan For Online Farmers’ Market
Students will create a plan to increase awareness and support of the Friends and Farmers Cooperative. The plan will target University faculty and staff, students, and the general community and determine the best channels to reach these audiences. It will utilize storytelling as a major marketing strategy and define how the campaign can be measured […]
Pr Plan For Sustainable Food Systems Program
Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
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Cng Vehicle Wrap
Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]
Role Of The Arts In Workforce Skill Development
Students will collect research on how the arts contribute to healthy, productive workplaces and how the arts have been incorporated. With this information, the project will develop strategies and models for businesses to include the arts in their workforce skill development Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative […]
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Local Economic Resiliency Dashboard
Students will conduct background research on the design for a local economic resiliency dashboard. The dashboard would be used for communities to determine the economic strength. The project will focus on identifying the components of such a dashboard, potential audiences, and data sources for creating the tool. Read the final student report delivered to the […]