Public Relations Proposals for Zero Waste and Public Transportation in La Mesa

As a part of the City of La Mesa’s Climate Action Plan, the City is aiming to divert 75% of waste from landfills by the year 2035. This goal is to be achieved with both residential and business involvement. Students in Communications 485 developed public relations proposals supporting zero waste and active transport to help […]

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Impacting Climate Change in La Mesa Through Youth Education and Public Outreach

This report features work completed in collaboration with the Sage Project at San Diego State University and the City of La Mesa, focusing on the promotion of the city’s new Commingled Organics Collection Program. The emphasis was primarily on the creation of educational curricula for children in grades K–12 about everyday conservation practices, food waste […]

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La Mesa Roundabout / Complete Streets Project

The project will provide a complete and independent review of the existing configuration and operations of La Mesa Boulevard (Rd) between University Avenue and Jackson Dr. (Figure 1: Project Area). The review included individual analysis of the operations and functionality of the three roundabouts located at Memorial Dr., Rosehedge Dr., and Glen Street, as well […]

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La Mesa Urban Trails Wayfinding Proposals

La Mesa, “The Jewel of the Hills” the “American Hometown” has a wide variety of community destinations for its residents along with beautiful walkable neighborhoods. The challenge is to bring La Mesa’s Urban Trails mobility action plan into a visual reality that not only informs the user of basic navigation, but also connects the resident […]

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Perceptions of La Mesa’s Zero Waste Initiative

The City of La Mesa is working towards reducing food waste from their community through food waste recycling and composting. The goal of this research was to effectively gather data from residents and businesses surrounding attitudes, beliefs, and behaviors related to food waste generation and management. This was completed through surveys and interviews designed to […]

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Marketing Plans for Active Transportation in La Mesa

Marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]

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Characterizing Infill Residential Sites with Space-Time Clustering

Building enough dense residential housing units near existing transit is essential to meeting California’s aggressive climate goals. Localities must understand where best to greenlight these dense developments so that sufficient construction actually takes place. Our project utilized space-time clustering and database management to analyze property price trends at the individual parcel level in La Mesa, […]

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Advertising Research for Active Transportation in La Mesa (Part I)

Marketing research and marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]

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The Implementation of a Zero-Waste Curriculum and Composting Action Plan for the La Mesa Community

This report features work completed in collaboration with the Sage Project at San Diego State University and the City of La Mesa, focusing on the implementation of a new “zero-waste” curriculum for the La Mesa-Spring Valley School District, while also providing a Composting Action Plan that outlines a pathway to successfully starting a composting program […]

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