Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
School Size: 98
Ghg Inventory Of Penn State Commuters
Students will develop a method to calculate the greenhouse gas emissions of Penn State student and staff commuters. The project will utilize Penn State specific data such as CATA miles and population changes at University Park. The method will be replicable to Commonwealth Campuses. Read the final student report delivered to the local gov/community partner. […]
Pr Plan For Online Farmers’ Market
Students will create a plan to increase awareness and support of the Friends and Farmers Cooperative. The plan will target University faculty and staff, students, and the general community and determine the best channels to reach these audiences. It will utilize storytelling as a major marketing strategy and define how the campaign can be measured […]
Pr Plan For Sustainable Food Systems Program
Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
Read More… from Pr Plan For Sustainable Food Systems Program
Cng Vehicle Wrap
Students will design a vehicle wrap for two new compressed natural gas vehicles to be used on campus. The wrap will include elements that communicate the environmental friendliness of the vehicles as an educational component Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan […]
Wind And Solar Power Battery Marketing At Music Festivals
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
Read More… from Wind And Solar Power Battery Marketing At Music Festivals
Graphic Design For Centred Outdoors Summer Challenge
Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Ryan Russell Communications Associate Professor […]
Read More… from Graphic Design For Centred Outdoors Summer Challenge
Employee Engagement For Sustainability
Students will benchmark MiniTab against other businesses in regards to employee engagement. Specifically, the project will focus on sustainability and corporate recycling. The resulting product will be a set of recommendations that will help MiniTab improve employee engagement and competitiveness. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]
Role Of The Arts In Workforce Skill Development
Students will collect research on how the arts contribute to healthy, productive workplaces and how the arts have been incorporated. With this information, the project will develop strategies and models for businesses to include the arts in their workforce skill development Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative […]
Read More… from Role Of The Arts In Workforce Skill Development
Local Economic Resiliency Dashboard
Students will conduct background research on the design for a local economic resiliency dashboard. The dashboard would be used for communities to determine the economic strength. The project will focus on identifying the components of such a dashboard, potential audiences, and data sources for creating the tool. Read the final student report delivered to the […]