Improving Health Messaging to Rural Residents in Adams County

Residents of Adams County, Wisconsin are limited to health messaging often due to the lack of internet or accessibility. Health messaging is considered persuasive messages that are designed to change any behavior within the realm of health care (Morrison, Kukafka, & Johnson, 2005). This project proposal will outline three interventions: health messaging frameworks, internet and non-internet-based methods, and surveys. These components intertwine to support the overall effectiveness of reaching the residents in Adams County, especially those with limited access to technology (e.g., smartphones, laptops, internet). Health messaging frameworks on developing, implementing, and evaluating campaigns will offer an opportunity for customization based on future health topics or initiatives. Reviewing both internet and non-internet-based methods can help reach the target population’s communication needs and integrate into the health messaging framework. Surveying the residents of Adams County will help identify and better understand the community’s health messaging preferences. By combining the three interventions into an interrelated framework, health messaging efforts can improve and reach more residents in Adams County. Through improved health messaging, further goals of self-efficacy and health behavior promotion could disseminate through the community.

UniverCity Year Contact Info
Gavin Luter
Managing Director
gavin@cows.org
608-261-1141