Increasing Breastfeeding Rates in Green County: A Media Communications Campaign

Author

Abigail Becker

Metrics

Community
Green County
Community Size
44,411
University
University of Wisconsin - Madison
Program
UniverCity Year
Case Type
Project Stories
Focus Areas
Equity
Discipline
Population Health Sciences
Region
EPA Region 5, USA
University Department Code
Public Health
Sustainable Development Goals
02 Zero Hunger
Population Type
Youth

The Green County Health Department and the Green County Breastfeeding collaborative have made a commitment to increasing breastfeeding rates by 2019 through a wide variety of strategies. In 2016, Green County identified the need to “develop a comprehensive breastfeeding resource with a mainstream message that can be disseminated to the community by 2017” (Green County Healthy Community Coalition, 2016). The following report shares evidence-based suggestions of ways to implement this intervention through media, website communications, and community partnerships, including goals for the intervention and suggested evaluation methods.

Read the final student report delivered to the local gov/community partner.

UniverCity Year Contact Info
Gavin Luter
Managing Director
gavin@cows.org
608-261-1141

University Faculty Contact
Barbara Duerst
Population Health Sciences

barbara.duerst@wisc.edu

Local Government / Community Contact

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