Marketing Proposals for Green County Development Corporation

Author

Abigail Becker

Metrics

Community
Green County
Community Size
44,411
University
University of Wisconsin - Madison
Program
UniverCity Year
Case Type
Project Stories
Focus Areas
Equity
Discipline
Journalism, Mass Communications
Region
EPA Region 5, USA
University Department Code
Journalism and Mass Communication
Sustainable Development Goals
08 Decent Work and Economic Growth
Population Type
Youth

After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, ultimately functioning to convey Green County’s primary benefits and opportunities, which will then increase potential new employees.

Read the final student report delivered to the local gov/community partner.

UniverCity Year Contact Info
Gavin Luter
Managing Director
gavin@cows.org
608-261-1141

University Faculty Contact
Doug McLeod
Journalism and Mass Communication

dmmcleod@wisc.edu

Local Government / Community Contact
Cara Carper
Development Corporation
Head of Economic Development

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