The appeal of Adams county is held in its rural location, close-knit communities and natural splendor. The small town appeal of the county has much to offer, but has posed issues in recent history. Lack of engagement and stagnancy in local government has prevented the county from creating changes needed and desired by the community. […]
Sustainable Development Goal: 08 Decent Work and Economic Growth
Engaging a new workforce in Adams County
A variety of business types and sizes are integral to a thriving economy and future for Adams County, Wisconsin. Yet, for the past two decades, the county has been losing entry level workers agedapproximately 20 to 30 (U.S. Census, 2014). And while America overall has become more diverse, the makeup of Adams County and its […]
Creating a winter tourism campaign for Adams County
We want to make Adams County a winter desti-nation. Adams County is known for their sum-mer and spring recreational activities, but now we want to highlight what their winters have to offer. We want to establish cool, outdoor vaca-tions as a first choice for winter getaways. Our messages will push families to choose Adams County […]
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Promoting tourism, marketing, and branding in Adams, Wood and Juneau Counties
Adams, Wood and Juneau Counties represent the best that Wisconsin has to offer. Combining exceptional hiking, biking, swimming and more, these counties come together to create an ideal getaway from cities like Madison and Chica-go. We seek to target adventurers and families alike, with getaway options that have activities that can appeal to each individual. […]
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Adams-FriendshipTrade Area Analysis
The Goal: Help the community determine and analyze its potential customer base to find out its size, demographics, and spending habits, among other traits that contribute to better serving its resident base and attracting additional customers. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University of Wisconsin-Extension Contact Info Kristen Runge kristin.runge@ces.uwex.edu […]
Marketing plans for Pepin County
The mission behind the creative campaign for Pepin County, WI stems from the concept that even though a lack of awareness and recognition currently exists, a path towards improving upon this current unfamiliarity can be achieved in a four-step process. We believe that implementing a series of creative materials across traditional and digital mediums can […]
Industrial park designs for Durand
Students in the Department of Civil & Environmental Engineering at the University of Wisconsin-Madison as an activity in the course Civ Engr 578 –Senior Capstone Design/GLE 479 –Geological Engineering Design prepared concepts, drawings and written materials for a small manufacturing industrial park for the City of Durand in Pepin County, Wisconsin. UniverCity Year Contact Info […]
Economic Development Guidebook for Pepin County
Pepin County is located in western Wisconsin along the Mississippi River. A place of thriving communities and rural charm, Pepin County has much to offer potential businesses and entrepreneurs who wish to grow the local economy. This guidebook points to a variety of resources available in or near Pepin County, many of them geared to […]
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Downtown revitalization and redevelopment plan for Durand
This report was created by a team of graduate students in the Urban and Regional Planning master’sdegree program at University of Wisconsin–Madisonon behalf of the City of Durand, Wisconsin. The project came to life througha partnership with the UniverCity Alliance program, where students, faculty,and professionalstaffin the University of Wisconsin system collaborated with local officials on […]
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Farmers’ Cooperative Viability Assessment
This project was completed by this class as a part of the 2018-2019 UniverCity Year partnership with Green County. Green County is the UniverCity Year partner for the 2017-2020 academic years. Local government and community leaders have identified projects for faculty and students to work on. Green County is located in South Central Wisconsin and […]