Casa de Salud Youth Center sought to be branded to appeal to a wider audience and increase its awareness and attendance. The new brand would not only increase out-reach to community members, getting volunteers involved, resulting in an increase in donations to fund more field trips, programs, and equipment for the kids. The branding concept […]
Sustainable Development Goal: 11 Sustainable Cities and Communities
The National City Adventure Center
The goal for this brand is embody the attitude of the center itself. The Adventure Center is focused on building a fun, active environment for kids and teens that allows them to get out and enjoy nature. This brand takes on those same attributes. It is youthful, fun, and inspires people to take notice and […]
Perceptions of La Mesa’s Zero Waste Initiative
The City of La Mesa is working towards reducing food waste from their community through food waste recycling and composting. The goal of this research was to effectively gather data from residents and businesses surrounding attitudes, beliefs, and behaviors related to food waste generation and management. This was completed through surveys and interviews designed to […]
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Mixed-Use Development in La Mesa
The City of La Mesa collaborated with San Diego State University interior architecture students and faculty to research and develop design concepts for three project case study sites that are all located within the downtown village corridor and/or zoned for mixed-use urban. All sites are zoned for urban design overlay and are located along the […]
Marketing Plans for Active Transportation in La Mesa
Marketing plan proposals for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
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Market Research: Active Transportation in La Mesa (Part III)
Marketing research for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
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Land Use Analysis for Sustainable Development
The highest and best land use recommendations summarized in this report were developed by students at San Diego State University in collaboration with the City of La Mesa. Students enrolled in Geography 572, instructed by David DeVries, AICP, and Graduate Assistant Miranda Evans, recommended highest and best land use development in Downtown La Mesa. Site […]
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Market Research: Active Transportation in La Mesa (Part I)
Marketing research for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Market Research: Active Transportation in La Mesa (Part I)
Market Research: Active Transportation in La Mesa (Part II)
Marketing research for active transportation in partnership with Sage Project and the City of La Mesa. Read the final student report delivered to the local gov/community partner. The Sage Project Contact Info Kristofer Patron Program Administrator kpatron@sdsu.edu (619) 594-0103 University Faculty Contact Local Government / Community Contact […]
Read More… from Market Research: Active Transportation in La Mesa (Part II)
La Mesa Urban Trails Wayfinding Proposals
La Mesa, “The Jewel of the Hills” the “American Hometown” has a wide variety of community destinations for its residents along with beautiful walkable neighborhoods. The challenge is to bring La Mesa’s Urban Trails mobility action plan into a visual reality that not only informs the user of basic navigation, but also connects the resident […]