Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Sustainable Development Goal: 16 Peace Justice and Strong Institutions
Post-Development Critique
Revisit three previous developments—the Glen Lake Redevelopment Project, the Crest Ridge Corporate Center, and the Goodwill Industries Development—that were contentious at the time the projects were under review by the city to determine if community goals were met and neighborhood concerns were addressed; recommend improvements to the review process to ensure that all parties’ concerns […]
Community Branding
Provide design alternatives for a new graphic identity that the City can use for signs, business forms and marketing materials, communications media (website, Facebook account, newsletter), and other materials. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Deb Lawton Graphic Design Local Government / […]
Public Service Announcements fr WVMO
Produce public service announcements for WVMO Radio. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Larry Meiller Life Sciences Communication Professor Emeritus and Senior Lecturer meiller@wisc.edu 608.262.0122 Local Government / Community Contact Will Nimmow Community Media Community Media Director […]
Planning and Development: Community Planning Implementation: Social Media
PDS has been seeking to increase the diverse methods of communication the department uses to reach citizens and to involve them in the decision-making process. The intent is to create a social media presence that reflects the mission of PDS and to train staff on how to most effectively utilize social media to have the […]
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City of Redmond Community Engagment Plan
Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create […]
The Effect of Neighborhood Watch Programs on Neighborhood Crime in Medford Oregon
Over the past decade Medford Oregon expanded their Neighborhood Watch program and increased the number of neighborhood watch groups they have in each section of the city. Using robust panel regression analysis we studied what effect this program had on crime rates of the treated areas. Our data included total number of crimes across 7 […]
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Ethical Needs Analysis for Collecting Citizen Input
Needs for gaining “true representation” of citizen input; ethical issues in collecting, analyzing, storing, using, and presenting citizen input data; recommendations for collecting of citizen data including computer-based surveys, social media, and city hosted face-to-face events. Read the final student report delivered to the local gov/community partner. Smart Communities Initiative Contact Info University Faculty Contact […]
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Budget Book Evaluation
New technology related to unmanned aerial systems (UAS or drones), has significant implications across many platforms (privacy, federal laws, state laws, property laws, safety, etc.), coupled with licensing and registration requirements. This project would help develop, identify, and analyze the implications of using drones to support city services, in order to determine whether the city […]
Using Marketing and Technology to Promote Brucemore Historic Estate
Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention. Read the final student […]
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